Sadly No Cruel Tee has closed down for business

Regrettably we have made the hard decision to close No Cruel Tee. The opperating costs became too high for us to focus on the business. Thank you to everyone that has bought a No Cruel Tee shirt, we hope you will enjoy it for many years to come. If you have any questions of enquires, please use the contact form below.

No Cruel Tee was opperated by Aldinga Media. If you are looking for a branding solution or some clothing produced for your brand, event or cause please contact us in the form below and we will be happy to help you out. We may look at restarting No Cruel Tee in the future when we can develop a more efficent business model for the business.

Our Story

Reasonably new to the Vegan lifestyle I was seeking some stylish tee’s with a Vegan message on them like I had seen others wear on social media. It was a struggle. The options were limited and being located in Australia, buying from the USA or UK was an expensive ordeal. Postage was near the same price as the tee itself and the currency conversion made the cost of just one t-shirt a reluctant purchase. To then find out when it arrived, some weeks later, that the shirt quality was awful, the print was average and sizing was so so. There had to be a better way, not just for myself but for the entire Vegan community in Australia.

Using my background in marketing and the many resources and connections I had with my business Aldinga Media, I set out to create a new Vegan clothing label that was affordable, high quality, as ethical as possible and a large range of designs. I also wanted to involve the Vegan community and offer designs they wanted to see or designs they had designed themselves.

Our Mission

At No Cruel Tee we want to provide the Vegan community in Australia and Globally with the best quality clothing brand with ethics in mind. ‘Ethics’ we will encompass all views of ethics such as Vegan, Humanitarian and Environmental. We are focused on trying to keep our products inline with our values, so keeping our products as close to zero waste as possible is a high priority whilst sharing our message to our customers.

Zero Waste

To achieve a zero waste fashion line it is important not to hold stock. Printing many prints of a particular design that might not sell produces potential waste. The fasion industry is one of the largest producers of textile waste.

‘Fast Fashion’ – in Australia 6000kg of clothing is dumped into landfill every 10 minutes.


At No Cruel Tee we have chosen to use a direct print method. We only print a design when an order is placed. The product is repackaged into the package it came in and sent off to the customer. The print process does not require silk screens or ‘weeded’ vinyls.. Just eco-friendly water based inks directly printed onto the fabric. Although the packaging is plastic to protect the garment, we hope to educate our customers how to dispose of this thoughtfully.

It is also very important that the garment lasts the test of time. No Cruel Tee products are of the highest quality possible to ensure they last rather than thrown away after only a few times worn.

Fabric & Colours

At No Cruel Tee we believe that clothing should last the test of time and not be a throw away item adding to landfill. So we have chosen to use AS Colour because their products are all made to a very high standard. The fabric is the highest quality we’ve found so far and after months of wear, wash and drying our own tee’s, they’ve kept their shape, colour and feel.

Not only does AS Colour make excellent products, they are a responsible manufacturer.

Hand-picked factories with safe, fair, legal and humane working conditions.

At AS Colour we seek out the best factories in each speciality. We may interview up to fifty factories before selecting one to make our products. Each factory is based on a certain fabric and an assured production capacity. All our factories get a regular order every six weeks, giving them certainty around work and income. We choose to work closely with fewer factories that we know well. Importantly, all AS Colour’s products are produced under safe, fair, legal and humane working conditions throughout our supply chain.

AS Colour is proudly certified Child Labor Free to Manufacturing level. Child Labor Free is a certification that independently inspects and analyses supply chains for the use of child labor.

Child Labor Free certification empowers consumers to recognise brands that do not use child labor and supports brands to ensure child labor does not exist in their supply chains. Child Labor Free is a certification mark that provides best assurance that the product or brand carrying the mark has met the required standard. For information please visit

Read more

We were proud to print Lauren Herraman’s illustrations on our tees. Keep an eye on her social media channels for any future announcements as we will still be working with Lauren through Aldinga Media.




General Enquires

Spam Check

15 + 11 =

Hosted by